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Race Car Sponsorship Agreement Template. Get involved in relevant discussions around motorsport and your niche. It is a sales document designed to persuade and convince that prospective sponsor why they should invest in their event, initiative, fundraiser, or program. You might be operating in a specific niche (see below for more details) or area. The Electric Vehicle Sports Racer (EVSR) is an innovative new fully electric race car designed, created, and campaigned by the team at Entropy Racing with the goal of creating a full series of . Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. "What does my event have to offer to potential sponsors?". Itll be the basis for everything you post on social media, how you write race reports, and more. Only if you can't bridge the value gap by increasing the scope of the proposal should you move to considering a price adjustment. This will help you catch the decision makers eye but dont forget just how important content is in all this. Keep this in mind with everything you do regarding sponsorship. Type text, add images, blackout confidential details, add comments, highlights and more. In cases where you've researched the sponsor yourself, identifying who that decision maker may be will not always be easy, but there's a few clues on where to look: In any case, do your research well (on the company website, LinkedIn or by searching Google for names on past company press releases etc), because once you reach out to someone, you are pretty much committed to talking to them unless they themselves point you to someone else. The organization aims to organize events such as auto motor racing, harness racing, slots . endstream endobj 73 0 obj <>stream In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. Of course you can. startxref %%EOF 1. Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. You have to convince a potential sponsor that YOU are the person who will work for them. Unfortunately, retaining sponsorship in the long term may not always be under your control. Where can I find sponsorship opportunities? Do not plead. Time and time again on this blog I repeat the famous quote: The best way to make a small fortune in racing is to start with a big one. There just arent many any ways to compete in this hobby and make money while doing so. xref Also, make sure you treat these sponsors right to keep them on board with sponsorship: Run their products and post your appreciation when you win. Use all forms of media to showcase who you are: text, photo, audio, and video. The same goes for most forms of Motorsports, whether its Drag Racing, Oval Track, Autocross, etc. Racing cars is a very expensive pastime. Instagram is a powerful platform for building a following and promoting your racing brand. Im not saying that lucrative club racing sponsorships are unheard of, but if you ask the random driver with a business name on their car, they typically arent taking a huge check to have the name on their car. You need to show up to a potential sponsor with a persuasive, well thought out plan. $ 15K . Match those goals with what you can offer. 19 0 obj F1 and NASCAR have lucrative TV deals and sell out stadium seating with exorbitant ticket prices club racing may have incredibly competitive (and more pure, IMO) racing, but even with free admission there are never more than a few people in the stands (Who are almost always drivers in other classes, crew, or people directly related to drivers). 0000054763 00000 n This might seem like a long process but it makes it so much easier to turn to those contacts when you need sponsorship or see an opportunity. But blowing it at this stage for lack of attention to your sponsor's needs would be the real waste of time. Feel free to drop Racing Mentor a message on social media if you have any questions. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. There is occasional TV coverage, but it isnt major. JFIF Adobe d '$''''$25552;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; %%#(((((#,0000,7;;;7;;;;;;;;;; " Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. These details usually include your name and contact details and the name and contact details of the potential sponsor. Part 2, The 17 BIGGEST mistakes you can make with your brakes on (And off) track, Also something conspicuously absent from club racing, Click HERE To see more posts by No Money Motorsports, How to go RACING 4 Popular paths to earning a competition racing license. Start by making a list of the businesses youd love to work with. About Blog Sponsorship Contact Site Map If you are interested in receiving product sponsorship, please mail your resume, including your background, special accomplishments both on and off the track and your racing schedule, along with all contact information (address, phone, email address) to: K1 RaceGear Attn: Sponsor Making sure the right type of information is included though does matter. Our team becomes an extension of the marketing department of our sponsoring corporations or . Your job in sponsorship, as the so-called rights holder, is to leverage all sponsorship assets (=things the sponsor may be interested in) in your property (=your race) in the service of the sponsor's commercial objectives. Were out here racing for not much more than a few bucks in contingency prizes and a cool plastic trophy. Want to race with packed stands and screaming fans? Ht1_%`1;d`*FpS\@KOr)r+Z{]?>~)7rw):,QuH1>^qnrTb_2|=7}F>bb)E]Oa6;Sy#A'1SN1Ra1a;IKh,e4fr, 6d$arf6*m^ev`VN(rNs1q*c.7!=, :Wv 4ii>t Z3:4x-%XfE$P:5boC )zM6T& *dP>6y|~{oQB91vYmWfG=}E},v%=]Z!P[7m=X\zucFH!F GVZp[.`d.A2jy`!ba3wz8oIXe~mT#eVj_;78*/0yVA:Wk&9/I>SX-^AhhV/"E)?=w WP Download this 100 percentage editable presentation and get access to our highly . If youd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look here. Sponsorship Proposal For . Sponsorships are not charity. 5 0 obj Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. Strongly Agree 78.60%. It does not mean that it must include false claims or misleading information. People regularly contact him asking for free parts in exchange for running a couple stickers. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. If you are currently racing, or are considering it Make sure you are getting the most out of your possible contingency sponsors, there are a lot of people who drop the ball on claiming contingency prizes. Gather the history of your racing career or racing team. Create a two-way relationship with your audience. Paying fans bring attention for sponsors and even prize money (Also something conspicuously absent from club racing). by issuing press releases around their involvement with your event, making the most of sales opportunities you may offer through a race expo etc). industry, as well as actionable expert tips to help you stay ahead of the curve. Of course, there are bonus points if you can build a loyal, engaged audience but they are other ways to secure sponsors too. Once youve found the business youd like to approach, think about what their goals are. 1. The following facts are established in the pleadings, deposition testimony, and exhibits offered by the parties. Ask yourself these questions to see if a proposal template is right for you or if you should have a crack at creating your own. You might be operating in a specific niche (see below for more details) or area. If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. endstream endobj 69 0 obj <> endobj 70 0 obj <>/ProcSet[/PDF/Text/ImageC]/XObject<>>>/Rotate 0/Type/Page>> endobj 71 0 obj <> endobj 72 0 obj <>stream If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. Contacting a sponsor is like contacting a potential employer. Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. This is by far the most useful and engaging type of proposal and the kind the template will help you create. The appeal of any asset you offer will depend on a number of things, including the sponsor's objectives, line of business, business cycle and their ability to activate those assets. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. Our series (Star Mazda or FF2000 Championship) usually serves as a support race There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. Sponsorship can come in a number of flavors, depending on the form of contributions the sponsor makes to the race. i !16QRs"ASTaq2B#$345CDbrt Then theres Entry-Pro like Pirelli World Challenge and Indycar sponsored Support Races (Global MX-5) in the middle, and Pro IMSA/Weathertech racing at the top. You need to know this to be able to create a compelling case for why a business should sponsor you. 0000055057 00000 n Create a portfolio, be presentable and professional. How to Write a Sponsorship Proposal (Motorsports) Official C2 Racing 449 subscribers Subscribe 5.5K views 2 years ago This video will walk you through the creation of a sponsorship proposal. Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. 3. As a racing driver you are focused, talented and ambitious in something you love to do . Steps. It's now time to decide whom to approach and how to get them interested in sponsoring your race. The experience gained is certainly valuable, but there arent any NASCAR Scouts at club road racing events, and IMSA teams wont be impressed if you finish mid pack of a 5 car field. Sponsorship is not charity. When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. You never know, something. However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. The racing team approaches a mid to high scale business organization asking them for sponsorship. Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. NHRA/National Dragster. Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. Use your market research data to request a feasible amount. For one: Hawk performance brake pads has given me a TON of support through their Hawkbucks. 02. to see that back in extra sales. The prototype race car is to be evaluated for its potential . Many people think sponsorship is easy: Sponsorships are not charity. The prototype race car is to be evaluated for its potential as a production item. Include references to your relationship-building conversations. re*6;Eoqb1tnhzu j{IHa$~]8R6.Vw|D,qn"Q7li~=h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7lx+h;n"Q7YG:AZ|j_QlYG: f.c|fi~ F-f.c|5q>56,qn"Q7DEPc,z3s(eT}HHFGM8+A9"3z]8k7v(D{Yz3.)^q-yuOR. Our packages range from $1,000 personal sponsors to premier. This is by far the most useful and engaging type of proposal and the kind the template will help you create. He's collected 60 race wins as well as the 2014 championship. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. Generic sponsorship proposals have little chance of convincing would-be benefactors. Look for brands that are actively trying to promote themselves and look at how you can add to that. endobj If you have any comments or suggestions for improving our race sponsorship guide, we'd love to hear them. Increase sales? Click HERE To see more posts by No Money Motorsports, _ Regards,_ _ Dave Peters_ _ 910-616-3799_. If you let racing get too close to Work all the fun goes away. Make your direct pitch. If you want to succeed you need to carefully pick your opportunities, because the investment that will be required in putting together a winning sponsorship proposal and converting sponsors will be considerable. Collect evidence throughout the race season testimonials, statistics, etc. AB-InBev, the parent company reported 54.3 billion in profit during 2012. Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. Because if a sponsor actively invites sponsorship requests you can be sure that: Luckily for you, we've put together the largest database of current direct-application sponsorship opportunities, featuring dozens of potential sponsors from all different kinds of industries. Instead, provide a general overview, such as "Parts alone last year cost $X.". Find out within 24-48 hours if you can be sponsored by Autoplicity, Pedal Commander, Slick Products, VLEDS, Perfection Wheels, North Lights, Vicrez and over 400 of the biggest names in the automotive industry. When you watch any racing event like Formula One or MotoGP racing event, you see the names, stickers, and banners of different companies or organizations everywhere. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. Auto Sponsorship Proposal moorespeed.com Details File Format PDF Size: 298 KB Download 3. Everyone from the outside thinks that everyone racing cars has sponsors. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! The cover letter should also include the reasons why you think this sponsorship will work. Type an introductory letter, addressing it to the person in charge of the organization. Always be thinking of ways to reach new people. Think of it more like a sales deck. . 0000000902 00000 n Heres what it gives you: A companion document that will help you fill out each section, Guidance of speaking to a business goals, A replacement for your own branding and design style. Most reputable sponsors want to see a return on their investment, so it is of paramount importance to write a detailed race car sponsorship proposal. This is because every racing team has its own sponsor and that sponsors logo and name are mentioned on everything from the drivers racing kit to cars to the staff uniform, etc. Explain up front that you are seeking sponsorship for your racing team and that the organization will find the proposal attached. You need to think about why a business would spend money to sponsor you. The Complete Guide to Motorsport Sponsorship. The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. In return, the racer gives the organization publicity and extras, such as personal appearances. What makes you stand out over other racing drivers. How are you going to justify the cost of what youre offering? Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. January 6, 2022. Limit the photos to no more than one or two per page for the best aesthetic. Yes, the sponsor may recommend a few of their own ideas or recommend you nix certain belongings or activations. Sponsorship Application. You're the solution to their problems pitch yourself that way, rather than presenting your favorite things about yourself and some special award you got hoping they bite. Tell us about it. hb```"gVa1G2S\Z&80~QRse What makes you different from any other person? Will you sponsor my race car? Click on the fillable fields and add the required data. Try reframing any negative thoughts into something more positive. Sponsorship announcements throughout race season. This sponsorship proposal also highlights information about driver profiles and the schedule calendar of drag car racing events. Thank the letter reader for his or her time and include all of your contact information. This video will walk you through the creation of a sponsorship proposal suitable for any grassroots racing driver or team.Our previous video on sponsorship relationships: https://youtu.be/0GbxmvsAxb4Copies of our sponsorship proposal template (Microsoft Word format) can be obtained by direct messaging us via one of the social media accounts below.If you would like to contact C Racing, we can be reached on social media at the following:Facebook: @C2RacingTeamInstagram: @c2_racing_team, @jasoncamps The easiest way to get motorsport sponsorship is to build a network. If you are a driver seriously seeking sponsorship, take the time to read some of these so you can come out of the gate strong. [1] 2. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. If you want to run in one of the very few racing series that do get sponsors and prize money? Race Car Sponsorship Proposal Template. Try and see the positive in every situation. 1. This all comes down to value. How to Write a Sponsorship Letter. Available on your favorite podcast player. It is really pointless trying to go over all the possible variations of a sponsorship negotiation. Understand the sponsorship process first. If you check out Crapcan, Club, and even Entry-Pro there generally arent anyone in the stands that arent family, friends, or crew. Strongly Agree 9.61%. So whether you are spending $1,000 a weekend or $100,000 a weekend, youre basically racing for yourself. We are a Military Team that runs in Michigan . Treat the race car sponsorship proposal as a business transaction. In short, have a solid plan (a sponsorship proposal) for how you will BOTH benefit from any sort of partnership. This will be key in making sure theyre happy throughout the year. Racing is an expensive sport that requires investment and sponsorship. The most effective thing you can do to minimize out of pocket expense is in choosing a car that is affordable, reliable, and wont blow through consumables. Agree 16.59%. BC racing Coilovers for 2010 Honda Odyssey. Becoming a NASCAR team sponsor is a big step for any company, regardless of size or budget. If you stand out and can provide value, its going to be so much easier to get sponsorship for motorsport. %&'()*46789:CDEFGHIJVWXYZcdefghijsuvwxyz ? Write down every possible attribute you can give to a sponsor. Social media is king. Read on for a step-by-step guide to getting sponsored. So make it count. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. s !1A"3Qa5RSTrt#$2BqUb Getting a response from your sponsor on your proposal is amazing news. On behalf of Val Apple Motorsports and the Leg Daddy Racing rally team we appreciate the opportunity to introduce you to the world of Rally Racing. Her work has appeared in the "Princeton (N.J.) Packet," "Destinations" magazine and in higher education publications. Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. Many people think sponsorship is easy: Company A writes you a big check for the honor of putting their sticker on your car because you won a race or two. You are so much more than a racing driver so think about your interests and skills outside of motorsport. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. You might be getting involved in discussions on LinkedIn. Print out the letter and mail it or hand-deliver it to the potential sponsor. Building relationships is an often-overlooked part of the sponsorship process because so many drivers are eager to move things along too quickly. In exchange anyone who donates gets their name on the car for the event. So here, you should clearly mention what are the benefits that the sponsor will get with this sponsorship. We would like to pick up sponsors for our US Legends race car. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. Click the link below to read more. Why is it better than everyone else's? Many more also emulate a classic livery because it looks really cool, without any form of compensation. You need to show up to a potential sponsor with a persuasive, well thought out plan. You can customize the colors to match your company's brand. There is still intense competition, egos, and red mist, But its nothing like racing where your seasons funding and career is on the line. The racing team approaches a mid to high scale business organization asking them for sponsorship. Text of Pravega Racing Sponsorship Proposal. Expand awareness of their product? Edit your sponsorship agreement team online. It will be worth it. So I built it myself-Ferdinand Porsche. Simple One Page Lease AgreementA Lease Agreement is a contract between a landlord and the . From NASCAR, to Club Racing, to go-karting. If they have paid for these or similar sponsorship benefits in the past, the ball is on their court to argue why the same terms won't work this year round. But remember, a great proposal is about so much more than an attractive design. This is where you set yourself apart from the rest. Step 3: Give a detailed overview of the audience, markets and overall media reach of the event. Consider trade magazines, local newspapers, and blogs too. Sponsorship costs are negotiable and generally a one-time expense. 20+ FREE Racing Sponsorship Proposal Samples in PDF, Download 26 BEST Baseball Scoresheet Templates [PDF, EXCEL, WORD], Professional Apology Email to Customer Templates, Tips for Writing a Memorable Farewell Email with FREE Templates, Writing a Kind Job Rejection Letter [FREE Samples in Word & PDF], How to Write an Open House Invitation Email (with Samples), 16+ Official Statement of Account Templates [in Excel & Word], Writing a Formal Letter to Request Raise in Salary (FREE Templates), Local Racing Tournament Sponsorship Proposal Sample, Individuals Racing Sponsorship Proposal Sample, Racing Sponsorship Proposal Request Sample, Electrifying Racing Sponsorship Proposal Sample PDF, Special Racing Sponsorship Proposal in PDF, Motor Sport Sponsorship Proposal PDF Sample, Simple Racing Sponsorship Proposal Sample, Off Road Racing Sponsorship Proposal Document, How to Write an Effective Racing Sponsorship Proposal? No Money Motorsports, Ultimate Spec Miata Handbook for BUDGET racers No Money Motorsports. The Issuu logo, two concentric orange circles with the outer one extending into a right angle at the top leftcorner, with "Issuu" in black . 0000001109 00000 n Organize the proposal in sections. Weve also included page references for the Get Paid to Race book (currently only available as an ebook). Sponsor marketing objectives change and the tools sponsors use to deliver them, including your sponsorship, may rise and fall in relevance. L@Pk98ky lhhV^r=\qnx1ts[Cs7{X9ZOMz a5DILWZ!G*p *U;g&gze*^Mg R(U(r krdWRLn{Fu? Your almost there! It takes only a couple of minutes. No matter what you do, try and bring consistency into all elements of this process. Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. Use a word processing program or design software to intersperse the digital photographs you took throughout the letter. Dirt Track Racing Sponsorship Proposal is a perfect instrument for witnessing thrilling events. There are often so many reasons you shouldnt push forward with your sponsorship goals and its so much harder to keep going than it is to quit. Once you have identified suitable organizations to target, you need to find the best person to contact within the organization to discuss your sponsorship proposal. There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. Include contact information on the introductory letter and proposal. E@!Euq[dIV%ehJQ5$ And you can use it to find sponsors for your event through our Sponsor Finder tool. Quite often, the businesses you see sponsoring club racing cars are the drivers own personal business, job, parent, or friend. ezQ7sg>b{a%YfQLQWHOq!>M=k/j d54mdfeW7AFRUz:rMa*/oL9 w4P5 ys"[Su)r}f$srq 10+ Automotive Sponsorship Proposal Samples 1. Your personal brand should show who you are as a person and go beyond your racing. I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. Find a champion to cheer you on, even when things are tough, Take some time to write down your goals and plans on a weekly basis, itll help keep you on track, Podcast 035: What to Do If You Lose Motivation, Podcast 030: How to Stay Positive, When the Going Gets Tough, Podcast 027: How to Overcome Imposter Syndrome as a Racing Driver, If what youre doing isnt working, try something different, Motivation and advice on the Racing Mentor Instagram, Get advice and accountability in the Racing Mentor Sponsorship group on Facebook, Follow Racing Mentor on Twitter, Instagram, Facebook, and YouTube, Subscribe to the newsletter for updates, opportunities, and advice, Find the Sponsorship Podcast on Apple Podcasts and Spotify, Sponsorship pitching (webinar tutorial bundle), Get Paid to Race: Six Weeks to Success (online version), The Ultimate Guide to Motorsport PR (course). Some of the more common types of sponsorship are: Cash sponsorship: Fairly straightforward - you make your assets available to the sponsor in exchange for cash. You dont show up to a job interview in flip flops with photos to show on your phone to showcase. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed.

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