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She unwinds with TV shows, reads books, and hangs out with friends and family. There have been many moments when we wanted to quit. She is someone who values the lessons life has to teach. She advises other young girls to do the same, and to not be bothered by the opinion of others. It wouldn't be wrong to call Sana Hashwani and Safinaz Muneer revolutionaries when it comes to their . LIMITED. Today, Shagufta is a mother of two lovely children, trustee of a charitable organization and much, much more. Among other things, her daily to-do lists also have son time during which she focuses just on her son. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. A: How organised is the fashion industry? However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. "One of the recipes for success is failure as well," Sana is honest to admit. "Were a population of 210 million people, you will all find your niche. These are incredible achievements, and as mentors to the industry we need to focus on them. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. Sana Hashwani and Safinaz Muneer shared their challenges, innovations and marketing strategies. After graduating from Smith College in USA, she picked a career in investment banking but life took an unexpected turn when recession hit and the next thing Salina knew, she was out of a job. SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. Lawn Royals: Sana and Safinaz. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. This is a time when most of them are bored, disgruntled or struggling. Suddenly, change came when Karma, HSY and Maria B. came on the scene. I am what I tell myself I am, so whenever theres a struggle I repeat to myself: I am a strong independent woman, I can do this, I am enough, she says when explaining her mantra of success. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. Sana Hashwani has not tested positive for the novel coronavirus, said Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday while condemning the . She was much older and that allowed her to become calmer and wiser. Interview: Sana Hashwani and Safinaz Muneer of SANASAFINAZ - People - Aurora Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied. A: Twenty-five years ago, did you have a vision of how SANA SAFINAZ would play out? I am the face of bridal. We started retail, not knowing a thing about it. When youre unhappy, put on a nice big smile, tell yourself Im happy and your physiology changes your psychology., The dynamic Salina is a proponent of work-life balance. News Desk. In Pakistan, any business owner could actually run an IDP camp I think! SH: Contained maybe; but it is a big business. More and more girls now want to do something of their own and put their education to use. Salina now tries to go through the day in a disciplined manner but this is an alien concept to a lot of people. The . Thoroughly enjoyed reading this interview. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. At that time she was opening her current salon. She stopped giving time to herself, stopped reading, listening to music and put a lot of unnecessary restrictions on herself. Thats how I dealt with it, by not feeling guilty, says Sadaf with a smile. I miss you.. Being human, she obviously gets tired and drained out. Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. Sana and I have no knowledge of retail; we are learning day to day. But yes, I appreciate you are doing something good for the Pakistani society and thus, humanity. The greatest challenge she faces is dealing with the issues of HR. Especially for girls in this misogynistic society. Motivating people is the key to excelling and I strive to do my best in that, Iqraa explains. Hence she immersed herself in her studies with fervor and eventually obtained a national level position in her exams. Sana has been blessed with incredible support from her family, friends, and husband. That is quite unbelievable if you think about the overcrowded marketplace designers stand and compete in today. There is stability in our brand because Sana and I have been working consistently and until recently we have been doing this entirely on our own, and with no background in the field - just the love of fashion. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. Let me explain. . Nishan-e-Imtiaz (Order of Excellence) is the highest honour given to any civilian in Pakistan to recognise their achievements and outstanding services for the country. Sanas fashion sense speaks for itself, having been in the industry for the past 25 years, she has dedicated time toher studio working tirelessly to create the perfect piece of attire. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. They see we are committed to the brand; that we are moving forward, investing and building the brand. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. You have entered an incorrect email address! When I am counselling young medical students or young trainees I say that look if you decide to have a family, all the success of your life becomes moot if your children dont do well. For example, if there is a bleed on a shirt, customers can return it to one of our stores and if the complaint is legitimate, their money will be refunded. By 1970s, it had become Pakistan's largest cotton trading company. SH: Not at all. Summary. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. People come by word of mouth. Nishat Hotel is however, closer to my heart and since it was my first project, it taught me a lot, from brand building to how people think and function, says the multi faceted Iqraa. A: But it was your time with Lakhany Mills that made your name. Good work. SH: The secret is to be passionate about whatever you do and 25 years on we are as passionate, if not more, than when we started. Do they ever think anything is enough? You should just focus on yourself and your work. Her salon is her second home and a safe zen place for her clients. Her field was male dominated but she had faith in her capabilities and knew she was as good, if not better, than her male colleagues. It was a slow and subtle evolution. "I took it very seriously. Sana and Safinaz on their 25 years in the industry, maintaining product quality, and dealing with copied designs. We were two recently married society girls and people sort of felt sorry for us because we worked. I dont ever want to disappoint them, explains Sehr when talking about her ambitions. "If you want to grow, no. SH: There used to be limited supplies in terms of thread, buttons, lace Today, hundreds of markets cater to this. The day they published their 100th issue was a major miracle moment for her. You need to keep focusing on taking it forward. She is taking care of other peoples wellbeing and saving lives. Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. There is no doubt that this talented artist has many more feathers to put in her cap in the years to come. @thuglife No. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently. This is about two Pakistani women designing for Pakistani women, and when you get that instinct down to a pat, there is very little that can throw you off track. Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. With prt, Shamoon (Sultan) has created millions of jobs, and with more and more companies following the trend, a massive amount of employment has been generated. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. The clothes are beautiful. Indeed, to have a daughter as loving and as strong as Sehr, it takes a devoted mother and exceptional parenting. A lot of what Salina has, she owes it to her mother and thanks her for all the guidance. An amalgamation of the ideas put forward by Sana Hashwani and Safinaz Muneer, the brand, which is now 27 years old, revolutionized the market time and again, and has been a constant pathbreaker in what couture and fast fashion means in Pakistan. Today, Mehr is the publishing editor of the popular and trend-setting weekly Paperazzi. The soft spoken and the very beautiful Sadaf believes that in todays fast paced life, it does not make any sense for a woman to be dependent on her male counterpart for monetary support. With a heart of gold and a cheerful demeanor, Miracle Woman Sehr Kazmi knows well how to juggle motherhood and work. I start very early in the morning to make sure I complete all the tasks I am supposed to for the day which includes giving quality time to my boys. Whatever you sell in an entire Year, one store of Khadi Gramodyog sells in a month. Fashion never stops. Until recently, we were completely hands-on and did everything ourselves, but we have realised this will not work anymore. My work brings about so many positive changes in me. I love her more than anything in the world, says Sehr with emotions twinkling in her eyes. In those days, if you worked, you were sad. She is a makeup artist She is an entrepreneur She is a problem solver "I'm a makeup artist and own a salon and a photography studio." At 40, Bina Khan feels like she has achieved a little and has a long way to go. Cheerful and bubbly by nature, Mehr has the conviction and foresight to look at the bigger picture and after discussion with her partner they decided to go for it. It has become her family and where she draws her strength from. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. Sana Hashwani. There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. [1] In 2014, they celebrated their Silver Jubilee on completion of 25 years of their retailing history. SM: You need to own the design. March on, Ladies! It is a time when fame and fortune is favouring the commercial favourites as opposed to the creative experts. All you have to do is get a monthly facial and a good face wash. You dont need to be lavish. They have . We never think ahead of ourselves; we take one step a time. SH: You have to give a five to six year timeframe to any business. While Miracle Woman Iqraa has much to be proud of professionally, her Miracle Moment is the birth of her second child. She is what she is today because of her mother. Currently Im working as COO of AKU hospital, clinical labs and outreach services. I am a mother of twins and with that I am working with my mother in law, helping her in her business as one of the most prestigious fashion designer houses in Pakistan. Abroad retail is massive. Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. SH: This is the thing with age. Her house, according to her, is a madhouse. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. Proud of the two entrepreneurs who made it big on their own in-spite of their privileged backgrounds. PHOTO: FILE Designer duo Sana and Safinaz were spotted at the launch of their pret store in Lahore on June 3. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. For feedback, email aurora@dawn.com, For questions regarding subscription and timely delivery, please contact on the following numbers or visit SM: The biggest problem is finding skilled labour, although in 10 years time you will find that skilled labour, because the industry will demand that those people come forth. In the beginning people told us we were going about it the wrong way, but it was our idea and we stuck to it. Looking back at moments like these, Shagufta feels indebted to her mother for everything she did for her during this time. There were fights, logistical problems, and breakdowns but they always kept on pushing. I will miss the fashion week and it will not be the end of the world. Mehr gives maximum time to her children while they are up but after their bedtime its all about self-love. Today we own 14 shops 15 if you include our online retail this in just two and a half years; I dont think anyone has had that spurt. Youre sitting with 20 heads now that are putting in effort together, thats very exciting. We have just entered the prt field and it is a tremendous challenge. I dont even have words for how good they are. Prove youre strong, its okay to own your power., Its important to be financially independent as a human, but Bina recognizes the fact that a lot of women are keen on being taken care of by their husbands, which is okay too. From designing, printing, production, campaign planning and even marketing, it is all done in-house. Therefore, women must choose this field with caution. When we started off, we were the new kids on the block; there was Shamaeel, Rizwan and Faiza. "Ready to wear bridals is not a new concept but its new for us," Sana explains. Sadaf makes it a point to make up for the lost time later when she wraps up her work. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. Now, Paperazzi is on its 160th issue and the pressure is on. Both of the hotels were converted into Marriott brand in 1990s. SH: Getting there. Due to her versatile nature she is well known among her fans across the country. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. She is one of the top make-up artists in town and it is not surprising why! Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. SM: We are too young; just two and half years into it. Sana handles prt entirely on her own. calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. For Sehr, financial independence is crucial. We have invested heavily in our brand and we have to think where the brand will be when we are not there. Such a time too, passes.. We followed our instincts and they were spot on. With her family right by her side, she is sure to make a special name for herself in the field of art and design in Pakistan. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. If, for example I take inspiration from a 15th century Turkish motif I see in a book and then expand or merge it with something else, I have owned it. As far as emotional independence is concerned, she says everybody should be emotionally independent, whether male or female. You cant make this work alone; its not possible. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. "We came in as two very young girls," smiles Sana, "set up a business and we sort of led the path. According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus. Personally, shes always had the drive to contribute something to the world, and feels everyone else should also. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. Celebrity News Coronavirus Pakistan . We provide you with the latest breaking news and videos straight from the entertainment industry. "Chairman Hashoo Group: Saddaruddin Hashwani - Pak Economy", "Why India is part dysfunctional, fully functional", "PROFILE OF CONTESTANTS OF DIRECTORS' ELECTION", "Zardari tried to kill me, Hashwani alleges in his book", "Book review: Truth Always Prevails - let truth be told - The Express Tribune", "The News International: Latest News Breaking, Pakistan News", "Exposed By Panama Papers: List of Pakistani politicians, businessmen and judges who own offshore companies", "Pakistan's highest civilian honour for Dubai-based businessman and philanthropist", Pearl Continental Hotels Pakistan Official site, https://en.wikipedia.org/w/index.php?title=Sadruddin_Hashwani&oldid=1127903261, Pakistani expatriates in the United Arab Emirates, Creative Commons Attribution-ShareAlike License 3.0, This page was last edited on 17 December 2022, at 08:34. Salina has also launched Salina Cosmetics which is an all organic beauty product range. Anugerah. By the time her results came, she had gotten married and soon had a child. A: How much are you affected by the small players who copy your designs? Sana Hashwani and Safinaz Munir are the two creative designers behind Sana Safinaz, which is one of the most popular brands of the Pakistan. Pakistani's popular clothing and accessories retailer Sana Safinaz on Monday condemned rumours that their CEO Sana Hashwani has contracted the novel coronavirus. Thats why Sana Safinaz today has a very young dynamic.". Miracle Woman Sadaf Khans journey shows how, if women stick it out, the hurdles that life throws your way become a thing in the past before they even know it. ", "A lot of people dont have the kind of liquid cash, of 2 lacs or more, that a customized bridal costs these days," Safinaz explains further. It was quite a dilemma since Mehr was pregnant with her second child and had to give time to family, but the opportunity was too good to pass. She started working when she turned 19 and married her high school sweetheart 15 years ago. She convinced her family to put marriage on the backseat temporarily while she studied to become a Chartered Accountant. Hard work, focus and determination; if you have these 3 things you wont be less than anyone else.Shagufta Hassans two elder siblings were the studious ones while she was amongst the younger ones who never wanted to study. [1][2], Born in Karachi, Sind Province, British India into a Sindhi Khoja Shia Muslim family. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. Failure has come many times. She was in a relationship with a man named Ismail Khan. For a young girl stepping into the workforce today she has two things to say be positive and own up to your mistakes. SH: I dont know. This is how you achieve brand loyalty. Some moments are yours and should just be yours so I try and do that. If we are careless as an industry, the impact is huge. Sadaf explains how her mother had always set the bar very high for her and that has truly paid and made her who she is. That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. She did not have a plan B for her career and the only option she had was to switch to commerce. She was considering getting a Masters degree but decided to test the waters out here in Pakistan. SM: We only cater to our clients. But we know we have to be resilient and go for it. quite shameful designs that 99% people in the country cannot wear, and cannot afford. On 21 November 2020, she got married to the Surat based Maulana Mufti Anas Sayied a few months . Coming back to work after such a long period, however, left her at a disadvantage against her colleagues but she was determined to catch up. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. A whole campaign was organized around the 100th issue which became a huge social media success. Im constantly evolving. Nothing is impossible. The store will not work correctly in the case when cookies are disabled. The House of Sana Safinaz has been her home away from home. Mehrs children are her little miracles. Hobby for privileged class with millions of important contacts. But while striving to make her own mark in the world, she never forgets her responsibility as a mother. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. Just be confident and believe in yourself. However, the news is entirely fake as Sana Safinaz issued an official statement, also showing Sana's COVID 19 test results which turned out to be negative. It was crass. JavaScript seems to be disabled in your browser. Happy with the choices she has made in life, Seveen is a firm believer of the fact that if a woman puts her family first, they also give her the space and freedom to be who she wants to be. Initially it was difficult to align Pakistani traditional designs with international designs and concepts, but gradually she found her way forward. As far as her Miracle Moment is concerned, it was during her Masters degree when she was one of the 15 students who were chosen to showcase their thesis project to a wide audience at the Victoria and Albert Museum in London. Female surgeons do have it difficult and the choices they have to make on a daily basis are not easy, she admits. I have very problematic skin and taught myself to cover up. Your time is not necessarily your own and having the support of your family is imperative. I do sometimes like taking my time off but for me the best thing to do is to have a nice day out with my children so we can all have a good time together. We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. We have done some of the biggest homes in Pakistan. So, you know, everything excites you.". In 25 years we have taken the brand from couture to prt and this says a lot for us as a brand. Included on the apparel side is the brands latest venture in retail. @F. Shah I guess they design for the niche, not for general public. We saw that no one else was doing designer lawn, so we took it on ourselves and took the brand from X to Y. SM: When you see someone walking down the street wearing your print, it gives you a high, because you realise that you can actually determine and change fashion. Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity, Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. A: After prt are you contemplating another big project? A large family; 4 siblings, very hands on parents and a lot of love that goes around. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. In 1978, he launched the Holiday Inn hotel in Karachi in 1981 and later in Islamabad. According to rebel TV, Sana Hashwani's Coronavirus was discovered when her test came out positive. "When youre being humble and moving from point A to point B and youre not jealous of others and concentrating on what youre good at, I think thats the reason for our success, too.". No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. Mehr recalls that once the binding of the magazine wasnt done properly and it was falling apart and I was having a panic attack. "Of course we do," says Sana. She feels the older she gets, the more she needs to give herself a break and relax. According to her getting these two things sorted in your life makes it easy to manage everything. I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. There are times when you will have to choose between motherhood and work. But with Paperazzi they changed their pace completely. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. A: What made you decide to go into retail? Sometimes getting it all done is really hard. Her strength and support is the reason behind the success of each and everyone in my family. AURORA: How do you perceive SANA SAFINAZ as a brand? She doesnt use her phone much and takes a break from social media. He is the founder and chairman of Hashoo Group, a conglomerate best known for Pearl-Continental Hotels & Resorts. If you start thinking like that, youll be able to figure out your way through any situation. Two very extraordinary ladies. They both turn up to work in their own designs, everyday, and are actually - even at their age - their own best models. They have become huge! When the mother works, it reflects in the mindset of her children.. When youre younger, little things seem big. This is how fashion creates jobs. Theyve broken the glass ceiling, to say the least. That way she wont have to compromise. "Everyday we have so many new goals and so many new challenges and so many new avenues we keep embarking on. Strength, talent, efficiency and usefulness matter. I wouldnt have been here, giving this interview, if it wasnt for them.. We started retail, not knowing a thing about it. Being a yoga instructor, Salina believes in being emotionally aware aware of your mind, thoughts, life and destiny. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. In April 2016, he and his son, Murtaza Hashwani, were named in the Panama Papers.[8]. But the industry has won accolades and made fashion shine. When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. SM: You have to keep on tweaking the model because it is not a science that has been worked out in Pakistan. Would ve been a story if lower or middle class girls had made it. It was her fault she was in this situation and it was time to make amends. It reaffirmed to me that I am capable of doing anything I want to. Thank you Shagufta for teaching us it is never too late to start anew, for teaching us to have faith in ourselves and embrace each challenge with a stride. It has a huge filter down effect. During college, I earned my own pocket money working in the kitchen, alumni house or the library. Somewhere between her studies, family, and career she lost sight of herself. Sana Khan with Aashka Goradia. "It does, but you have to rise above it," responds Safinaz. SM: We are excellent multi-taskers. Even now, patients are doubtful of a female surgeon till they get to know and trust her. But what you need to do is push yourself harder, organize yourself, and prioritise what is important. Honey, India need not copy you. Trying out something new may not be easy, but it may open doors to a world which is unknown, but is beautiful and rewarding. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Whats with the fair stuff? Complexion should not matter. In 1985, Hashwani made a successful bid for the majority shares of Pakistan Services Limited, which then owned four Inter-Continental Hotels across Pakistan, the hotels were re-branded as Pearl-Continental Hotels. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. 2 years ago, Mehr, along with her partner Sameena Khan, started a glossy magazine called Paper Magazine. They were then approached by Pakistan Today to rebrand their weekly magazine. I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too.

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